WAYCROSS, Ga. – Friendly Express has partnered with OpenStore by GasBuddy to offer a branded mobile app to customers. The app showcases in-store promotions, updated gas prices, locations, loyalty points balance, and more. Customers can send feedback from their mobile phone and receive valuable electronic mobile coupons.

“We are excited about partnering with GasBuddy and their OpenStore platform to better communicate with our customers,” said Danny Smith, CEO of Friendly Express. “In today's society so many people rely on their smart phones for surfing the web and communicating through social media. This gives us the opportunity to take advantage of these avenues so that our customers are better informed on what we have to offer.”

Friendly Express’ launch with OpenStore by GasBuddy also includes a refresh of their website, a text-messaging program, and email marketing. “Not only can we make customers and prospective customers aware of ongoing promotions via text or social media, which our vendors love, but we can also provide our customers with historical data on their loyalty card purchases,” said Smith. “Simply put, it's a better way to communicate than through typical store POS that tends to get stale.”

“We help our clients optimize their customer experiences to attain and sustain market leadership,” said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. “OpenStore by GasBuddy is a complete turnkey digital marketing solution that will support Friendly Express’ strategies to reach their customers with targeted promotions and messaging.”