Rita's Announces New Test Store Concept

Ten Rita's Italian Ice & Creamery locations are planned to open later this year.

August 08, 2017

TREVOSE, Pa. – In honor of National Frozen Custard Day today, Rita's Italian Ice is offering frozen custard for 99 cents. The company also announced a new test store concept in select markets—Rita's Italian Ice & Creamery—featuring a rotating menu of new hand-scooped frozen custard, alongside Rita's signature Italian Ice and other frozen treats.

“With this newly designed contemporary store concept, we're shining the spotlight on our wonderful Frozen Custard products. Each store will be offering an ever-changing selection from more than 35 delicious hand-scooped frozen custard flavors, and coupling them with freshly baked treats, like cookies, brownies and waffles, to make amazing custard sandwiches. We're looking forward to introducing this new treat experience to our guests on Frozen Custard Day and beyond,” said Phyllis Savar Levy, chief marketing officer at Rita's Italian Ice.

Rita's new hand-scooped frozen custard, in addition to Rita's traditional soft-serve frozen custard, will be available at select Rita's Italian Ice stores around the country, as well as 10 newly designed Rita's Italian Ice & Creamery concept locations opening this year.

"The new Creamery concept is an exciting step forward for Rita's," added Levy. "We're focusing on what our guests know and love about us … We're looking forward to officially testing this new concept, but the initial feedback has been overwhelmingly positive and filled with thousands of huge custard-covered smiles."

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