ST. LOUIS - It??s not often the Budweiser can gets a makeover, and Anheuser-Busch InBev NV is hoping its new design will spur sales of the beer, the Wall Street Journal reports. Bud shipments to U.S. wholesales plummeted 7.3 percent in 2010, following a 9.5 percent drop in 2009, according to Beer Marketer??s Insights.

This is the 12th time the company has revamped its Budweiser can since the beer first appeared in cans in 1936. The new look incorporates the Budweiser "bowtie" symbol front and center and contains more red than other incarnations.

"Our intent was to find a design that was very powerful and positive for both old and new Budweiser drinkers," said Rob McCarthy, Budweiser vice president.

Budweiser??s new look will be on its cans and cardboard packaging, but labels on its glass bottles will remain the same. The brewed tested numerous designs before picking this one.

Anheuser-Busch is attempting to woo Americans in their 20s and 30s into trying Budweiser. Over the Fourth of July holiday, the company had a special edition "patriotic" can.

Currently, Budweiser holds the number-two position in the United States, after Bud Light, in terms of beer sales, but industry analysts predict Coors Light will pass Budweiser this year. The redesigned can, unveiled Wednesday, will be in U.S. stores this month, with an international roll out starting later this year.