ATLANTA – Coca-Cola has teamed up with Kith, a trendy sneaker and clothing retailer based in New York City, to produce the Kith X Coca-Cola apparel collection, Forbes reports. “It evokes nostalgia and a sense of comfort,” said Ronnie Fieg, founder and creative director for Kith. “People cannot help but feel a familiar emotion when they see the Coca-Cola branding.”

The partnership will produce limited edition items for women and men, such as hoodies, shorts, t-shirts, swim trunks, slides, beach towels, bottles, ice cube trays and pool floats. Converse also joined up on a Kith X Coca-Cola white denim sneaker, making it a three-way collaboration on the Chuck Taylor All-Star 1970 model shoe.

“I wanted to tell more of a summertime story. As New Yorkers, when we think of summer we think of the Hamptons,” said Fieg. “So the collection is really inspired by that setting and lifestyle.”

“We know Ronnie understands better than anyone how to create the right products that his fans love time and time again,” said Evan Holod, Coke brand director. “He created products for this collection that are inspired by the summer, which fits perfectly with our brand because nothing tastes better than a delicious Coca-Cola in the summer.”

The collection is being launched this week, and Holod said the collaboration is part of the company’s history. “From the first Norman Rockwell collaboration to Andy Warhol and his famous Coke bottle paintings, Coca-Cola has always been a part of pop culture and a favorite for artists,” said Holod.