Love's Goes Cardless

The company completes live cardless fueling customer transactions and begins its rollout.

August 02, 2012

OKLAHOMA CITY - Love??s Travel Stops has completed the first successful live customer transaction using RFID cardless fueling technology and Comdata??s financial processing software at their Pauls Valley, Okla., location. After successful customer tests with Comdata and DFConnect, Love??s will continue to roll out the RFID software at all travel stop locations.

More than 100 of Love??s locations will have cardless fueling technology available for professional drivers by the end of August and the entire Love??s network of travel stops will have it available in September.

"We are excited about what we consider the 'next generation?? of fuel transaction processing through RFID technology," said Jon Archard, director of fuel marketing at Love??s, in a press release.

In addition to completing a live customer transaction using Comdata, Love??s has successfully used DFConnect for cardless fueling transactions with their fuel tanker fleet for the past year.

"Our fleet has been very satisfied with the ease and automation of using cardless fueling technology at Love's locations for the past year. ?? With the advantages provided through cardless transactions, including improved fuel theft control and a more efficient transaction process at the fuel island, we are taking a significant step in providing our customers yet another reason to choose Love??s Travel Stops," said Archard.

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