RaceTrac Reaches $1 Million in Charitable Giving

Milestone donations to benefit The Michael J. Fox Foundation for Parkinson's Research.

July 30, 2014

ATLANTA – RaceTrac announced this week that its cumulative giving to The Michael J. Fox Foundation for Parkinson's Research has exceeded $1 million. This achievement is due in large part to the continued efforts of their team members who have executed various initiatives over the years encouraging the community to join and support a worthy cause.

RaceTrac first partnered with The Michael J. Fox Foundation in 2010 to help raise funds toward Parkinson's research by establishing its "Coffee for a Cause" promotion during April — National Parkinson's Awareness Month. For one week every April, proceeds from all coffee purchased at RaceTrac are donated to the Foundation. The store also donates proceeds from other purchases toward the cause all month, while signage encourages guests to donate as well. Building on the success of these promotions, RaceTrac founded the Atlanta Run for Research 5K Fun Run in 2011 and this year introduced as Dallas/Forth Worth run as well.

"Finding a cure for Parkinson's is near and dear to RaceTrac's team members and guests," said Allison Moran, RaceTrac CEO. "Our loyal guests and team members have made it possible for RaceTrac to reach this $1 million milestone and I could not be more grateful for their continued support as we aid The Michael J. Fox Foundation in their work toward finding a cure for Parkinson's disease."

RaceTrac's Chairman of the Board, Carl Bolch Jr., was diagnosed with Parkinson's in 2007 and currently sits on the Foundation's 25-member Patient Council. His father, who founded the business in 1934, also had the disease.

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