Chipotle to Start Flipping Burgers

Fast-causal chain is planning to add a burger restaurant to its portfolio.

July 29, 2016

NEW YORK – Chipotle Mexican Grill announced this week that it will open its first Tasty Made location this fall in Lancaster, Ohio, featuring a menu of just burgers, fries and milkshakes.

“Early fast-food burger restaurants generally had focused menus,” Steve Ells, founder and co-chief executive officer of Chipotle, told Bloomberg. “We think there’s great strength in that original fast-food model and wanted to create a restaurant built around that.”

Chipotle also operates its Asian food concept, ShopHouse, and a pizza concept called Pizzeria Locale.

CBS News notes that the move into hamburgers isn’t a huge surprise, given that Chipotle filed a trademark application for "Better Burger" earlier this year.

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