Coca-Cola Zero Sugar Launches in United States

New package design expected to hit store shelves nationwide in August.

July 27, 2017

ATLANTA – After 12 years on the market, Coca-Cola Zero is getting a new name—Coca-Cola Zero Sugar—along with new packaging and a new taste, reports The Coca-Cola Company.

“More than 10 years ago, we launched Coca-Cola Zero with a revolutionary recipe that gave fans real Coca-Cola taste without the sugar and calories. The brand grew strongly after its launch and gained millions of loyal fans over time, but we recognized an opportunity to give the brand another boost and to encourage more Coca-Cola fans to try a great-tasting zero-sugar product,” said Stuart Kronauge, business unit president, USA operations and senior vice president, marketing, Coca-Cola North America.

“We’ve used our in-house innovation capabilities to make the great taste of Coke Zero even better and a lot like a Coke. To achieve this, we optimized the unique blend of flavors that gave Coke Zero its real Coca-Cola taste in the new and improved Coca-Cola Zero Sugar recipe,” Kronauge continued.

As the company continues to create new beverages and evolve its recipes, Coca-Cola Zero Sugar represents the company’s latest zero-sugar product innovation. It joins a roster of nearly 250 other no- and low-calorie beverages offered in the United States. Consumer testing of the new recipe was conducted for over a year in the United States.

Coca-Cola Zero Sugar will have a new design that looks more like Coca-Cola. In addition, the design prominently features “zero sugar” text to emphasize the drink does not contain sugar. These packaging changes support the company’s “One Brand” strategy to bring its Coca-Cola portfolio of beverages together as a single trademark brand. The changes also support the company’s continued efforts to increase promotion of no- and low-sugar Coca-Cola options to help people looking to reduce their consumption of added sugars.

“For years we have offered people a choice—every sparkling brand we sell has a great-tasting, no-sugar version,” Kronauge said. “Introducing a new and improved recipe for one of our most popular no-calorie brands represents one of the biggest investments we’ve made since the 2005 Coke Zero launch to increase trial and awareness of a zero-sugar Coca-Cola option in the United States.”

Coca-Cola Zero Sugar will be available on store shelves nationwide starting in August.

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