Consumers Choose Coffee Nut for M&M’s

M&M’s first-ever flavor vote campaign reveals that Coffee Nut has prevailed as the fan favorite.

July 26, 2016

HACKETTSTOWN, N.J. – In honor of the brand’s 75th anniversary, M&M’s asked fans to choose the newest peanut-flavored addition to join Original Peanut on store shelves. With more than one million votes cast, Coffee Nut is the flavor consumers loved most.

Starting in August, the Coffee Nut flavor will join M&M’s Original Peanut, which was first introduced in 1954, on store shelves nationwide. Coffee Nut defeated two other peanut-flavored challengers: Honey Nut and Chili Nut.

“We are so thrilled that our fans helped to shape our brand’s vibrant future,” said Tanya Berman, director, M&M’s Brand. “Flavor Vote was the perfect campaign to show how much we value our fans’ opinion. The brand is looking forward to adding Coffee Nut to our peanut flavored line up in August.”

Once fans cast their vote for their favorite new M&M’s Peanut flavor, they were entered for the chance to win $100,000 and earn the title of the official M&M’s Taste Tester. This year’s official winner hails from Raleigh, North Carolina.

M&M’S Coffee Nut will be available for purchase nationwide in early August.

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