ALEXANDRIA, Va. – The Petroleum and Convenience Alliance for Technology Standards (PCATS) announced that is planning an open meeting to discuss the need and scope of digital and mobile promotions standards for the convenience store channel.  

“Coupons have never been a big part of our merchandising methods, as the traditional paper-based promotions were best suited for planned shopping experiences typical of other channels”, said Gray Taylor, PCATS executive director. “With the advent of smart phones, promotion is finally mirroring our channel’s ‘in the moment’ shopping experience, and is a perfect fit for our format.” 

“Last year almost $390 billion in coupons were created, and we only benefited from a small percentage despite being channel leaders in beer, packaged beverage, tobacco and other categories,” Taylor continued. “We believe that by accelerating our adoption of digital coupon acceptance, we will add billions in new industry sales dollars flowing to adjacent market competitors, and make a significant impact to our retailers’ and supplier-partners’ profitability.”

PCATS already started standards initiatives in mobile payments as part of its Retail Financial Transaction Committee work, and recently initiated mobile promotions work within the Loyalty Workgroup at its Annual Conference this past May.

Attend the Upcoming Meeting
The meeting will take place in Chicago on August 19 at 12:00 pm at the Intercontinental Miracle Mile. It is open to digital marketing professionals from all consumer packaged goods companies with significant sales in the convenience store channel. Topics include:

• The state of digital promotion
  
• Accepting promotions at the point-of-sale
• Processing of digital promotion tokens
• Data security concerns
  

PCATS hopes to incorporate the discussion points in its accelerated work to quickly put standards in place to support of consumer package goods companies’ digital promotion initiatives.

Space is limited to one representative from each company on a first come basis, and Taylor stated that the room is “60% full” as of today. 

For more information or reserve your seat, contact Ann Zecca, PCATS office manager, at azecca@pcats.org, or Gray Taylor at gtaylor@pcats.org.

PCATS is a non-profit organization devoted to the development, maintenance and implementation of standards, education and best practices for the convenience store and petroleum retail segments.  Members of PCATS collaborate and focus on key industry challenges and initiatives.  Our work efforts influence the cost of ownership and interoperability within the industries we serve.  For more information and membership, visit www.PCATS.org.