R.J. Reynolds Announces Camel Crush Bold National Expansion

Camel Crush Bold adds small amounts of menthol to the cigarette's filter.

July 25, 2011

WINSTON-SALEM, N.C. ?" R.J. Reynolds Tobacco Company??s Camel brand is expanding the Camel Crush line nationally with Camel Crush Bold, which it says will provide adult smokers the opportunity to experience full flavor non-menthol with "Menthol on Demand."

The filters of the cigarettes contain a capsule that when squeezed releases a small amount of menthol in the filter, producing a fresh taste for the adult smoker.

The tobacco blend is the same Turkish-Domestic blend as in Camel Filter cigarettes.

Camel Crush Bold is the latest product in the Camel capsule portfolio, which includes Camel Crush and Camel Menthol products.

"Camel Crush Bold provides a product that appeals to adult smokers of both menthol and non-menthol styles," said spokesman Richard Smith. "In testing, adult smokers liked the fact that they were able to decide when, or if, they wanted to add a fresh menthol taste to their cigarette."

Advertisement
Advertisement
Advertisement