Rumor Has It: McDonald’s to Serve Breakfast All-Day

Corporate memo hints that all-day breakfast may go national as soon as this fall.

July 24, 2015

OAK BROOK, Ill. – McDonald's began testing all-day breakfast at some of its locations in the San Diego and Nashville areas this spring, and now an internal corporate memo sent to domestic franchisees and employees seems to hint that the rollout may soon go nationwide, according to various news sources.

While McDonald's has long maintained that serving all-day breakfast would be too difficult operationally to implement, thanks to limited grill space, this new memo advises franchisees to be ready for all-day breakfast to launch as soon as October.

According to Nation’s Restaurant News, the memo, from LeAnn Richards, who is leading McDonald’s All-day Breakfast Task Force, and Central Zone President Charlie Strong, said that early results from all-day breakfast tests in San Diego and Nashville were “encouraging.”

Various McDonald’s committees and the company’s franchisees must still approve the rollout, and the company is still examining the addition of breakfast items all day. The memo was sent to get operators prepared for the possibility of making breakfast items available at lunch and dinner.

While the company has yet to confirm the rumored plan, they issued a statement reading in part, "Serving all-day breakfast is likely the number one request we hear from McDonald's customers. We're testing it out in a few markets to learn more about this possibility. We know your mouth is watering, but there's no news on this yet."

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