LOUISVILLE, Ky. – In a recent guest blog for Retail Customer Experience, retail and consumer expert Doug Fleener shares his tips for helping retailers improve sales. Former director of retail for Bose Corporation, Fleener is president and managing partner of Dynamic Experiences Group LLC, a retail and customer experience firm.

In the blog, Fleener describes the challenge of matching up what retail staff does with how their customers shop and make purchase, particularly when it comes to
maximizing sales opportunities.  According to Fleener, the key to change is to create new positive habits.

In the article, he provides four tips for driving lasting changes that result in higher performance:

• Focus on what to do versus not what to do.
• Stop telling. Start teaching, leading, and coaching your team to new behaviors and actions. 
• Coach three times more. Performance only improves with coaching and feedback.
• Stick with it. It takes between twenty-one and twenty-eight days to create new positive habits.