Chick-fil-A Adds More Chicken to Breakfast

QSR launched the Egg White Grill for consumers seeking a healthier on-the-go breakfast option.

July 19, 2016

ATLANTA – This week Chick-fil-A is introducing its first new breakfast entree in six years. With more Americans eating breakfast away from home, the QSR is marketing its new breakfast sandwich to customers seeking a healthy breakfast on-the-go.

The Egg White Grill features a breakfast-sized portion of grilled chicken breast, grilled egg whites and American cheese on a multigrain English muffin. The sandwich has 300 calories and 25 grams of protein and is intended to keep customers’ hunger satisfied throughout their busy morning.

“We understand the importance of breakfast and the impact it has throughout the day. We tested the Egg White Grill in select markets across the country, including our busiest restaurants in Manhattan, and our customers gave us great feedback. The Egg White Grill is the perfect solution for our health-conscious customers looking for a grab-and-go breakfast,” said David Farmer, vice president of menu strategy and development.

Industrywide, the breakfast daypart has grown more than 60% in the past five years, according to research commissioned by Chick-fil-A and conducted by Prophet Brand and Marketing Consultancy. The Egg White Grill makes Chick-fil-A one of the first QSRs to offer grilled chicken as a breakfast option.

Chick-fil-A added breakfast to the menu in 1986. As part of further changes to its breakfast menu, Chick-fil-A is also increasing the size of its Greek Yogurt Parfait, which originally launched in 2015, from 3.5 oz. to 5.5 oz.

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