Would You Like Coffee with Your Chips?

Cappucino, mango, wasabi ginger and cheddar bacon mac & cheese are new contenders in Lay’s competition.

July 16, 2014

PLANO, Texas – American palates have changed considerably over the years, but is the country ready for cappuccino-flavored Lay's?

Today, Frito-Lay, the snack division of PepsiCo Inc., announced the coffee-flavored chips as one of the four finalists for its second annual "Do Us a Flavor" contest, which gives people a chance to win $1 million for creating a new potato chip that will be sold nationally. The other three finalists are Cheddar Bacon Mac & Cheese, Mango Salsa and Wasabi Ginger.

Frito-Lay says the four flavors are expected to start hitting shelves in late Jul, according to an Associated Press report. People will then be able to vote online for their favorite through Oct. 18.

The promotional stunt is intended to boost customer engagement online and send fans to stores in search of the flavors. But it also reflects how Frito-Lay is trying to keep up with changing tastes, with its ever-evolving lineup of potato chips now including several Hispanic-focused flavors.

Last year, Cheesy Garlic Bread beat out Chicken & Waffles and Sriracha, to win Lay’s first Do Us a Flavor contest.

Despite the growing popularity of ethnic flavors, the top four Lay's flavors remain the same: Original, Barbecue, Cheddar & Sour Cream and Sour Cream & Onion.
Frito-Lay notes that its cappuccino flavor doesn't contain any actual coffee or caffeine.

Advertisement
Advertisement
Advertisement