Study: More Adults Using Mobile Internet

The role of eCommerce and mobile marketing also is growing.

July 12, 2010

WASHINGTON - More and more U.S. adults are turning to their mobile devices to view the Internet, according to the Pew Internet & American Life Project??s "Mobile Access 2010" report. The study discovered that 38 percent of U.S. adults who have a mobile device access the Internet with it in May 2010, up from 25 percent in April 2009, Media Daily News reports.

Pew found that 82 percent of U.S. adults has a mobile device, which translates into just more than 31 percent of all U.S. adults use a mobile device to log onto the Internet this year. For mobile marketing and commerce, the Pew study painted an even brighter picture.

For example, 11 percent of U.S. adults who have a mobile device ?" or 9 percent of the entire adult population ?" have made a purchase with their phones. That number jumps to 20 percent among those between the ages of 18 and 29.

In addition, 23 percent of U.S. adults who own a mobile device ?" or 19 percent of the entire adult population ?" have accessed an online social network, 20 percent have viewed a video and 11 percent have contributed to charity, all via their mobile phones.

The Pew study also discovered an increase in high-speed wireless Internet access across the board. Either via mobile devices or laptops, 59 percent of U.S. adults now frequently use wireless Internet, including email, instant messaging and Web access.

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