Today Is 7-Eleven’s Day

7-Eleven is celebrating its 89th birthday with free Slurpees.

July 11, 2016

DALLAS – 7-Eleven Inc. is celebrating its 89th birthday today with free Slurpees at participating stores, which will give away an estimated 9 million free small Slurpee drinks from 11 am to 7 pm. And it’s not just the store’s birthday—2016 marks the 50th birthday of the Slurpee as well.

7-Eleven is introducing a Birthday Cake Slurpee flavor for the drink’s golden birthday, a combination of traditional birthday cake and vanilla ice cream flavors. Birthday Cake joins the recently released Sour Patch Redberry.

“Every year, 7-Eleven Day gives us an opportunity to have some fun, say thank-you to our customers and celebrate our birthday Slurpee style,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “This year [marks] a big birthday for Slurpee, and a big year. One day, even one week, isn’t enough—so we began celebrating in January and plan to keep it up until the end of the year.”

7-Eleven began its run in 1927 when a Southland Ice Company employee began selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, “convenience” has become a big business. The small ice company has grown into a major international retailing chain with more than 10,000 7-Eleven stores in North America and more than 59,000 stores worldwide.

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