7-Eleven Day Celebrates With Free Slurpees

Customers at participating 7-Eleven store nationwide can help the retailer celebrate its 84th birthday today with a free Slurpee.

July 11, 2011

DALLAS - In what??s become somewhat of a July tradition, consumers at participating 7-Eleven stores can help the retailer celebrate 84 years of retailing today with a free Slurpee.

7-Eleven invites customers to celebrate its birthday today with a free 7.11-ounce Slurpee drink across the U.S. and Canada today while supplies last.

In Boston, the Dorchester 7-Eleven store (730 Morrissey Blvd.) is hosting a Slurpee-bration from 8 am to 10 am, featuring music, free Slurpees and one-minute challenges for larger prizes, including a $100 convenience card and a chance to win one national prize: a house party for a Slurpee fan and their friends.

"7-Eleven Day and giving away free Slurpee beverages is our way of thanking customers for their patronage throughout the year and showing appreciation for their support," said Jesus Delgado-Jenkins, 7-Eleven??s senior vice president of merchandising, marketing and logistics. "Five million is the most Slurpee drinks we've ever given away in a day; just two years ago, we handed out 3 million.

"We??ve been serving free Slurpees on July 11 since our 75th birthday in 2002, and it continues to be a hit with customers. Even without the 5 million free Slurpee drinks, July is the biggest month of the year for Slurpee sales," he added.

7-Eleven began its run in 1927 when a Southland Ice Company employee started selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, "convenience" has become big business. The small ice company has grown into a major international retailing chain with 8,600 7-Eleven stores in North America and approximately 41,500 stores worldwide.

For more history on the convenience store industry, check out NACS50.com.

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