The Hoff Is “Thirsty for Love” at Cumberland Farms | NACS

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Advocacy
- We are the voice of our membership and industry on Capitol Hill. We relentlessly advocate for our members against harmful laws and regulations that can negatively impact their bottom lines.
Solutions
- The NACS Payment Processing Program is designed to reduce card processing fees for unbranded convenience and fuel retailers.
  
  Learn More
Research
- Purchase the Latest NACS State of the Industry Report®
  
  The convenience and fuel retailing industry’s premier benchmarking tool and the most comprehensive collection of data and trends. Discover what’s next and how to get there faster.
  
  Order Now
Events
- Webinars
  
  Engage in prerecorded and live learning experiences without committing your entire day to a program. Through an easy-to-use digital platform, expert content leaders share their knowledge and facilitate conversations in convenient learning sessions.
  
  View Upcoming Webinars
Membership
- Don’t Forget to Renew Your Membership!
  Existing members, renew your membership to continue to access benefits and tools that your organization needs to thrive in today's competitive market place.
  
  Renew Now
News
- Read the latest issue of NACS Magazine for a monthly dose of insights, industry data and best practices from leading retailers.
  
  Read NACS Magazine
Education
- We offer best-in-class education for convenience industry leaders who are driven to gain the subject matter expertise and leadership skills needed to successfully respond to the challenges of a competitive industry.
Topics
- There are myriad issues that convenience stores face every day, whether inside the store, on the forecourt, in the back office or in the boardroom. Here are some of the many topics that NACS can help you discuss and develop strategies around to enhance your business.
  
  View Trending Topics

NACS 2013 The Hoff Is “Thirsty for Love” at Cumberland Farms

The Hoff Is “Thirsty for Love” at Cumberland Farms

Farmhouse Blend Iced Coffee is getting a lot of love this summer thanks to a new commercial featuring David Hasselhoff.

July 08, 2013

NEW YORK – David Hasselhoff is thirsty for some iced coffee love from Cumberland Farms.

ABC News Radio writes that the 61-year-old actor sings "I’m so thirsty for your love I can’t hide it,” and during the video rips his shirt open to reveal to a gold 99-cents necklace to show off the price of the New England c-store chain's iced coffee.

Watch the Hoff sing his ode to Farmhouse Blend Iced Coffee.

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