EUGENE, Ore. – King Estate Winery’s new division, King Vintners, is producing Next, a new wine label for Amazon Wine, the e-commerce giant’s online wine store.  

"Amazon Wine provides a convenient destination for customers to shop a vast selection of high quality and every day wine brands," says Nick Loeffler of Amazon Wine. "We're thrilled to connect wineries, like King Estate, with millions of customers and give them an innovative format to launch new brands."

The King family says that teaming up with Amazon Wine was a natural fit, as both companies embody the entrepreneurial spirit of the Pacific Northwest and share a pursuit of innovation and excellence.

"King Vintners represents an evolution in the King family's wine enterprise, a 'next' generation look at wine by an old wine family," says Ed King III who, with his father, the late Ed King, Jr., founded King Estate in 1991. "Now another generation of the family begins its chapter of the story. Much of the drive for Next comes from younger King Estate family and staff, our work family."

Next is initially offering Pinot Gris ($20), Red Blend ($30) and Pinot Noir ($40), and is available for purchase on amazonwine.com and eventually on kingvintners.com. Initial production is 1,500 cases of each varietal.