DALLAS - 7-Eleven announced this week that it is partnering with the upcoming "Cowboys & Aliens" movie to launch a new Wrist Blaster cup filled with an Alienade Slurpee this month. The film hits theaters July 29.

"Like Slurpee drinks, 'Cowboys & Aliens?? appeals to all age groups," said Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics, in a press release. "Not only does the movie cross genres, it crosses generations of 7-Eleven customers ?" fans who remember the classic Westerns and younger generations who have made action-thrillers one of today's most popular genres."

Besides the Wrist Blaster cup, 7-Eleven will offer six premium "Cowboys & Aliens" cups: three 3D Slurpee and three glossy, foil Super Big Gulp cups. All feature the movie's main characters. The featured Alienade flavor is blue in color and a blend of strawberry, blue raspberry and lemonade.