Rich’s Sweet Middles Mini Desserts Available for C-Stores

Desserts are now available in 4-count packs.

July 05, 2017

BUFFALO, N.Y. – Rich’s Foodservice announced that its Our Specialty Sweet Middles mini desserts are now available in 4-count packs for convenience store shoppers. Previously only available in 6-count and 12-count packs.

“We’re thrilled to offer delicious Our Specialty Sweet Middles mini desserts in convenient 4-packs for our c-store customers,” says Cheri F. Marchionda, director of sales–convenience, for Rich Products Corporation. “Sweet Middles are the perfect addition to every grab-and-go display, since consumers are snacking around the clock and seeking small indulgences made with premium ingredients.”

Sweet Middles can add to a c-store’s bottom line: operators can earn an approximate gross profit margin of 50%. The suggested retail price is $2.39 for the 5.2-ounce 4-pack clam shell, which come 12 per case. The product arrives frozen with no cutting required; just defrost one day and display at room temperature. The 21-day ambient life allows for a fresh experience without the waste.

Sweet Middles 4-packs are available in three flavors:

  • Chocolate Soufflé Sweet Middles are two soft chocolate cookies with a dark chocolate filling.
  • Carrot Cake Sweet Middles are made with real cream cheese, carrots and raisins.
  • Crème Brulee Sweet Middles are made with real vanilla and natural crème brulee flavors.

Marchionda suggests that c-store operators entice shoppers and create awareness and trial by offering samples and by displaying on the coffee bar and by the register. Rich’s created new merchandisers to display the Sweet Middles 4-packs: a basket that holds 10, a two-tier rack that holds four, and a wire rack that holds 12.

For data and insights on the performance of the packaged sweet snacks category, read “Sweet as Ever” from the May issue of NACS Magazine.

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