7-Eleven Celebrates July 11 With Free Slurpees

The retailer toasts 85 years of convenience with free Slurpee drinks.

July 05, 2012

DALLAS - 7-Eleven will celebrate its anniversary on July 11 with free Slurpees, a tradition that started in 2002 with its diamond anniversary. 7-Eleven Day marks the 85th anniversary of the founding of the convenience store chain. Participating stores in Canada and the United States will give away free 7.11-ounce Slurpees between 11 am and 7 pm, local time.

"7-Eleven Day, or free Slurpee Day, gets bigger and more popular every year," said Joe DePinto, 7-Eleven president and CEO. "This year we expect to give away 7 million Slurpee drinks, more than ever before, beating last year's offer by 2 million. On July 11, we at 7-Eleven will recognize our 85th year as the retail leader of convenience, and it will mark the 45th birthday of our iconic drink ?" the Slurpee. But the day is also when we do something special to thank customers for their support and welcome new guests."

For 7-Eleven fans who want to show their true Slurpee colors and celebrate in style, the company has created diminutive, downloadable birthday attire - tiny bowties, hair bows and two sizes of party hats ... tiny and tinier. The petite party-wear can be found online 7-eleven.com and slurpee.com/Rewards.

"This is a tasty way to get Slurpee lovers to sample our refreshing summer flavors, especially our new sugar-free Slurpee Lite," said Laura Gordon, 7-Eleven vice president of brand innovation. "And we plan to keep the fun rolling on all summer long. For example, during July, we offer the new flavors of Fanta Sugar-Free Strawberry Banana and a delicious Fanta Lemon Creme along with our regular Slurpee flavors."

7-Eleven has celebrated its birthday on July 11 for decades, but didn??t start the Slurpee giveaway until its 75th birthday.

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