ATLANTA – Combine one of the world’s most iconic beverage brands and the world’s largest convenience retailer with the most widely viewed sporting event on the planet, and big things are sure to happen.

Coca-Cola and 7-Eleven are inviting soccer fans worldwide to celebrate the 2014 FIFA World Cup with them this month, distributing premium soccer collectibles at some 35,000 participating 7-Eleven stores in 12 countries. In the United States, store merchandise includes size-5 commemorative soccer balls, emblazoned with colorful 2014 FIFA World Cup and Coca-Cola trademarks.

Additionally, exclusive 16-ounce cans of Coca-Cola feature a QR code that, when scanned, brings purchasers to a website with special fan content including exclusive mobile wallpapers for smartphones, a 2014 FIFA World Cup mobile game and a link to the 7-Eleven app.

Just like the World Cup, this program expands across the globe, with unique products and promotions in Canada, Mexico, Japan, Thailand, China, Hong Kong, Philippines, Indonesia, Malaysia, Denmark and Sweden.

“The FIFA World Cup is a one-of-a-kind sports phenomenon that captures the attention of sports enthusiasts around the globe,” said Chris Tanco, executive vice president of 7-Eleven and head of International, in a press release. “Thanks to the support of Coca-Cola, this promotion marks the first time we’ve had anywhere near 35,000 7-Eleven stores participating in one event at the same time.”

Coca-Cola and 7-Eleven began working together more than two years ago to produce an exclusive shopper experience for their collective soccer fan family. Coca-Cola has sponsored the FIFA World Cup since 1974. During the previous games in 2010, more than 700 million people watched the final match. This 2014 tournament concludes Sunday, July 13.