Chipotle Spices Up Menu with Chorizo

The chain is also offering a new customer rewards program from July through September.

June 30, 2016

DENVER – Chipotle Mexican Grill announced that it is adding chorizo, a spicy chicken and pork sausage, as a new menu item in select U.S. cities beginning this week with the expectation to expand chorizo to all of its U.S. restaurants this fall.

“Since we opened the first Chipotle 23 years ago, our menu has changed very little, and our focus has been on constantly improving the quality and taste of the food we serve,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “While we have never been opposed to changing our menu, we only do so when we think there’s an opportunity to add something that is really unique but that fits within our overall menu, and where we can find ingredients that meet our high standards.”

Beginning July 1, Chipotle will kick off its Chiptopia Summer Rewards, a three-month-long promotion through September that offers customers free rewards for making multiple visits to Chipotle within a given month.

“We created Chiptopia to reward our most loyal customers who continue to support our efforts to cultivate a better world,” said Mark Crumpacker, chief creative and development officer at Chipotle. “While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program.”

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