CHICAGO -- Convenience stores have been strengthening their foodservice programs and it appears their efforts are paying off. A new report by foodservice consultant Technomic finds that this segment nominally grew by 1.5 percent in 2009. The leaders by U.S. total convenience store count were 7-Eleven, Circle K and APlus Mini-Mart.

"Convenience stores are investing in prepared foods, which is putting increased competitive pressure on quick-service restaurant chains," said Darren Tristano, executive vice president at Technomic, in a press release.

Examples of upgraded foodservice offerings and facilities include:

• 7-Eleven began offering takeaway pizzas at more than 1,100 units last fall. The whole pizzas, available in pepperoni and four-cheese varieties, are ready to go within a few minutes of ordering. Slices are also available.
• Cumberland Farms?? new foodservice-focused concept store employs a fresh decor with light wood cabinetry and soothing accent lighting. The new format includes a complete all-day prepared foods island with breakfast sandwiches, baked goods and pastries; a variety of to-go salads, fruit cups and yogurt; and a wide selection of sandwiches. New hot items include toasted flatbread sandwiches and pizzas.
• Turkey Hill Minit Mart??s new grab-and-go food program called Wholesome @ Home includes a new line of prepared foods such as cobb salad, chicken-salad croissant, Oriental chicken, shepherd??s pie and a fruit tray with yogurt dip, as a healthier alternative to takeaway fare from quick-service restaurants.

Check out "Breakfast Brawl" in the June issue of NACS Magazine to find out how convenience stores can win over customers in the morning daypart.