Chobani Launches Non-Greek Yogurt

New product is the company's first foray into non-Greek, classic yogurt.

June 29, 2017

NORWICH, N.Y. – Greek yogurt maker Chobani LLC is launching a new product called Chobani Smooth, the company's first foray into non-Greek, classic yogurt.

"As a food maker, it's important to me that we're giving families across America better options that are delicious and accessible," said Hamdi Ulukaya, founder and CEO of Chobani. "With Chobani Smooth, we're bringing craftmanship back to traditional yogurt with a product that has less sugar and more protein than most of the options out there and no artificial sweeteners or flavors. This is what Chobani has stood for since day one, and now we're giving people a delicious, natural option in another section of the dairy aisle."

Chobani Smooth is made by lightly straining the yogurt to keep the protein that's naturally found in milk. The yogurt is then blended with natural ingredients and real fruit or vanilla, depending on the flavor. Chobani Smooth is made with natural, non-GMO ingredients, real fruit, live and active cultures, and milk from cows not treated with rBST.

Chobani is a leading Greek yogurt brand in the United States, accounting for 38% of all Greek yogurt sales. The launch of Chobani Smooth follows other product launches by the company, including Drink Chobani in 2016, and Chobani "Flip" in 2014.

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