Coca-Cola Is Heating Up Summer Sales

Company launches new POWERADE® flavor and programs for summer and fall football.

June 26, 2014

ATLANTA – Summer kicks off with more choice in the sports drink category, including a new POWERADE® Tropical Mango flavor added to the lineup. That’s great news for convenience stores, since this category drives significant revenue in the channel and continues to grow. According to Nielsen, during 2013, sports drink volume grew by 3.1% in the convenience retail channel over the previous year.

“The tropical mango flavor extends POWERADE’s offerings and appeals to sports drink fans and general consumers alike,” says Tutul Rahman, senior brand manager, POWERADE. “And the new taste is attractive to a more diverse audience than ever.” Read more about this product in Build Sweat Equity with POWERADE® Tropical Mango Flavor.

The Coca-Cola Design Machine offers professionally produced point-of-sale tools; visit this resource at CokeSolutions.com to develop customized marketing materials for your retail outlet. A simple search for “summer” will provide access to a collection of static clings, pole signs, cooler graphics, counter toppers and more. Retailers can even get ideas to stimulate sales by creating specially priced bundles, pairing foodservice items with cold beverages.

While summer is in full swing, The Coca-Cola Company is looking ahead to gridiron season, with ordering now in progress for fall football programs. To find out details about this year’s offerings, talk to a Coca-Cola representative and visit Coca-Cola Design Machine for football-themed materials. 

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