CANTON, Mass. – Today, June 21, marks the first day of summer 2017, and a new survey commissioned by Dunkin’ Donuts, a summer beverage destination, shows that two-thirds (67%) of adults are looking forward to summer more this year than in previous years. In fact, nearly 40% say they would actually take a pay cut in exchange for more time off this summer. Rising temperatures can also equal rising FOMO, as nearly 40% also claim their “fear of missing out” increases during the summer.
Dunkin’ Donuts commissioned the independent survey to take a closer look at the many ways people are making the most of their summer this year. Among some of the additional findings:
Why are people so psyched for summer? Top reasons include lack of time to see friends and family this year, working harder this year than in past years, and poor weather this spring.
What quintessential summer activities do Americans want to do most this season? No. 1 is a road trip with friends or family, with spending time at the beach or pool a close second, followed by summer barbecues or picnics.
Will coffee fuel folks’ fun this summer? Nearly two-thirds (65%) agree that a great cup of coffee makes their summer activities more enjoyable.
Sometimes summer fun is replaced by summer guilt, as more than one-third (34%) of adults admit always or sometimes feeling sorry about taking time off from their jobs during the summer.
To celebrate the first day of summer, Dunkin’ Donuts has brewed a fun way to give fans a chance to win $10,000 to help make the most of their summer. Dunkin’ Donuts created a special summer-themed Snapchat Geofilter available today only, exclusively at all U.S. Dunkin’ Donuts restaurants. Anyone who welcomes the start of summer 2017 by visiting a Dunkin’ Donuts restaurant and sending a Snap with the Geofilter to Dunkin’ Donuts (dunkindonuts) is entered for a chance to win a grand prize of $10,000. In addition, six lucky fans will win a summer’s worth of free Dunkin’ coffee.
On the longest day of the year, Dunkin’ Donuts is also creating the brand’s longest Instagram story ever. Fans are invited to check out the brand’s official Instagram page and follow along all day to see live adventures of a Dunkin’ Donuts coffee drinker celebrating the spirit of #SummerNotSorry and making the most of the season.