NASHVILLE, Tenn. - The economy may be recovering, but America??s moms are keeping a tight rein on their family??s dining dollars, with 58 percent saying they will eat out less this year than last, according to a new nationwide survey. The study of almost 600 moms also found that 57 percent intend to use coupons more this year, 63 percent expect to order more often from value menus and 62 percent plan to buy discount, value or less expensive items.

"This survey clearly shows that the restaurant industry still has some big challenges ahead this year," said David Bohan, CEO of BOHAN Advertising"?Marketing, which conducted the survey for its WhyMomsRule.com blog. "Restaurants that want to increase their sales need to understand what moms want, and they need to look beyond the family market."

Breakfast takes the biggest hit, with two-thirds of moms saying they plan to cut back on restaurant breakfasts. Fifty-nine percent say they will order less food for delivery, while half say they will order less carry-out food.

The study also revealed that when eating out, health considerations are not a priority for moms, despite public health efforts to encourage healthier eating. Currently, 45 percent of moms order healthier food less than once a month. However, 70 percent said it is important that restaurants offer healthy kids food. An even greater number, 87 percent, simply want food kids will eat.

"Moms are telling us a very different story than other groups of diners," said Bohan in a press release. "More than anything else, they want great deals on good, basic food that their kids will eat, served in a family-friendly environment."