ATLANTA – This summer, Sprite is launching its Summer Sprite Cold Lyrics Series featuring lyrics from six rappers: Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G. The limited-edition Sprite packaging will display six existing lyrics from each artist, who were chosen by Sprite for their unique perspective and reputation for staying true to themselves.

“Sprite was one of the first brands ever to recognize the power of hip-hop more than 30 years ago. It has always celebrated authenticity and collaborated with a variety of emerging, established and legendary artists,” said Bobby Oliver, director, Sprite & Citrus Brands, Coca-Cola North America. “This year, the Summer Sprite Cold Lyrics Series is a new way for us to shine the spotlight on cool, crisp, refreshing, lemon-lime Sprite and these six incredibly talented artists who are making their own mark and represent the next generation of hip-hop stars.”

The lyrics will appear on 16-ounce Sprite cans and 20-ounce Sprite bottles and be available for a limited time only in convenience retail and other retail stores nationwide.

The Summer Sprite Cold Lyrics Series is the latest expression of the brand’s Wanna Sprite campaign, which launched last fall. The summer program will be supported with a robust integrated marketing campaign, including TV, outdoor, radio, digital, social and in-store advertising.