BALTIMORE, Md. – High’s of Baltimore, which operates 51
convenience stores in Maryland, has launched a new rewards program accompanied
by a new branded website with individual pages for each location, and the free
High’s mobile app available across all platforms.
The app showcases updated gas prices, locations, in-store
promotions, and more. Customers can also send feedback from their mobile
phone, review job postings, and receive time-sensitive electronic mobile
coupons.
“High’s Rewards is a whole new avenue customers can take to
connect with our brand, both inside and outside of our stores,” said Jason
Cole, marketing coordinator of High’s. “By continuing to provide greater value
inside our stores and now adding greater value at the pump, OpenStore has
allowed us to gain an overall greater and more loyal customer base than we have
ever had.”
“We help our clients identify new opportunities, make
choices between those opportunities and optimize their customer experiences to
attain and sustain market leadership,” said Jason Toews, co-founder and CEO of
OpenStore® by GasBuddy. “OpenStore® is a complete turnkey social technology
solution that will support the High’s of Baltimore strategies to reach their
customers with targeted marketing and powerful messaging.”