Mars Chocolate to Launch "Take Your Caramel Pick" Event

The cross branding pairs Milky Way, Snickers and Twix into one bag.

June 16, 2011

HACKETTSTOWN, N.J. - Mars Chocolate North America is showing some "smooth caramel moves" with a new "Take Your Caramel Pick" cross-brand event. In September, in-store displays will showcase the delicious chocolate and caramel offerings from Milky Way, Snickers and Twix, all iconic brands consumers know and love.

"Take Your Caramel Pick" aims to lure more consumers to Mars?? caramel offerings by giving them the opportunity to taste products they may not have tried from America??s popular chocolate and caramel brands.

"Take Your Caramel Pick" will be supported by a major marketing blitz. The campaign includes national media for Milky Way, Snickers and Twix, eye-catching store displays to drive purchases and a "75 cents off two" consumer incentive.

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