COLORADO SPRINGS, Colo. - PriceAdvantage and OpenStore announced that they have successfully integrated the PriceAdvantage fuel price management solution and OpenStore media marketing solution. In use today by Rutter's Farm Stores, the integrated products facilitate synchronized gas pricing across Rutter's store POS, fuel pumps, electronic price signs, mobile apps and GasBuddy.com.

"PriceAdvantage and OpenStore have proven invaluable in providing fuel price management and consumer marketing, allowing us to make critical retail fuel pricing decisions while greatly enhancing customers' access to our fuel prices," said Scott Hartman, CEO of Rutter's Farm Stores, in a press release. "Rutter's can now initiate real-time price synchronization from headquarters to the street and the web in a matter of minutes."

"Volatility is posing a challenge to fuel marketers to stay ahead of their competition, in both pricing and marketing," added Dustin Coupal, co-founder of OpenStore.

PriceAdvantage is a highly specialized retail fuel pricing solution for the convenience store industry, designed to increase the efficiency and effectiveness of a retailer's pricing process. PriceAdvantage provides automation for the entire fuel pricing process, from collection of competitive surveys, to efficient and detailed analysis for best price determination, to rapid speed-to-the-street price change execution. The ability to change prices immediately at the POS, fuel pumps and electronic price signs from headquarters with one click makes the solution unique in the industry.