Coinstar, Seattle's Best Coffee to Roll Out New Rubi Kiosks in Grocery, Drug and Mass Channels

The agreement brings a caf?-quality experience to self-serve coffee kiosks nationwide.

June 08, 2012

BELLEVUE, Wash. - Coinstar Inc. and Seattle's Best Coffee announced this week an exclusive agreement to roll out Coinstar??s new Rubi coffee kiosk in the grocery, drug and mass merchant retail channels featuring Seattle??s Best Coffee beverages.

The Rubi kiosk marks Coinstar??s latest innovation in automated retail. For Seattle's Best Coffee, the agreement adds another strategic channel of distribution for its premium coffee offering. The kiosks will begin rolling out this summer with approximately 500 kiosks serving Seattle's Best Coffee expected by the end of the year and thousands of machines in the next several years.

On the heels of a successful pilot, Coinstar and Seattle??s Best Coffee have identified a coffee solution that fills an unmet consumer need within the $40 billion U.S. coffee market. The new Rubi kiosk provides a unique offering by grinding and brewing fresh whole beans in a single cup process on demand and around the clock. The Rubi kiosk serves brewed coffee and specialty drinks including mochas and vanilla lattes with price points starting at $1.

The Rubi coffee kiosks serving Seattle's Best Coffee will initially be installed in the northeast and west coast regions of the United States at grocery, drug, and mass merchant locations. As Coinstar expands geographically with its coffee kiosk, it will also pursue additional channels as part of an ongoing roll-out.

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