MCLEAN, Va. - USA Today reports that the Walt Disney Co. plans to advertise only healthier foods to kids on its TV channels, radio station and website, which includes the Disney Channel, Disney XD, Disney Junior, Radio Disney, Disney.com and Saturday morning programming for kids on ABC-owned stations.

Disney is claiming to be the first major media company to set a standard for food advertising on kid-focused TV programming. By 2015, all food and beverage products that are advertised, promoted or sponsored will have to meet the company's nutrition criteria for reducing calories, saturated fat, sodium and sugar ?" criteria set by "experts to reflect the government's dietary guidelines."

"Parents can be confident that foods associated with Disney characters or advertised on Disney platforms meet our new, healthier nutrition guidelines," said Robert Iger, chairman and CEO of Disney, in a statement.

The newspaper notes that Disney is already working with major food companies to reformulate products so that the can be advertised during children's programming.

Disney's announcement builds on recent actions the company has taken. In 2006, Disney introduced nutrition guidelines for food products promoted with company characters. At its theme parks, Disney offers healthier kids' meals with carrots and other vegetables, as well as fruits and low-fat milk instead of fries and soft drinks. The parks also offer fruit and vegetables at food venues.