Outcast and Gilbarco Veeder-Root Add 3,000 Pump Screens in Miami

Outcast continues its nationwide expansion, with more than 90% market share in Miami.

June 05, 2012

MIAMI, FL - Gilbarco Veeder-Root and Outcast, the TV network at the pump, announced earlier this week that Sunshine Gasoline has selected Outcast for its Sunshine brands.

The partnership translates into an additional 3,000 new screens for Outcast in Miami, which will result in a 91% market share for Outcast in the market.

"Our partnership with Sunshine increases Outcast's presence in Florida five times over, and allows us to reach affluent on-the-go viewers in Miami with engaging and entertaining content at the pump," said Matthew Stoudt, CEO of Outcast. "Because Miami is a key market for trendsetters and savvy consumers, we have always maintained the market share there, and now we are thrilled to offer our advertisers more opportunities to reach this core audience of busy, active viewers while they fuel up."

As part of its nationwide expansion, Outcast and Gilbarco Veeder-Root recently announced an agreement with Douglass Distributing to install Outcast programming at 1,400 screens in Texas.

"The Sunshine agreement in Miami allows us to deliver Outcast's relevant and entertaining content to the coveted 18-49 demographic in a city filled with early adopters and innovators," said Chris Whitley, Vice President of Marketing at Gilbarco Veeder-Root. "With strategic On-The-Go Programming, this desirable audience is privy to up-to-the-minute news headlines, localized content, movie ratings and reviews and weather and entertainment as they stop to fuel up during their busy day."

The Outcast Fuel Network includes programming from NFL Network, Extra, Fox News Channel, MLB Network, ABC and CBS.

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