Target Picks Up Amazon's Kindle

Could the quick popularity of Apple's iPad have Amazon on notice?

June 04, 2010

MINNEAPOLIS, MN -Target Corp. announced this week that it will begin selling Amazon??s Kindle e-reader in all of its stores nationwide beginning June 6.

Target began selling Kindles in April at its flagship Minneapolis store and at 102 stores in south Florida for the same price it retails on Amazon??s website, reports the Minneapolis/St. Paul Business Journal.

"Our guest??s response to Kindle has been overwhelmingly positive," said Target Senior Vice President Mark Schindele in a statement. "We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want.

CNN Money writes that the Kindle became the first device of its kind in 2007 to allow wireless downloads of digital books, magazines, newspapers and personal documents. Since then, competition existed, but nothing like the proliferation of Apple??s iPad.

"According to a ChangeWave survey conducted in early May, Amazon's Kindle has the largest share of the U.S. e-reader market at 62%, but the iPad, which has sold over 2 million units since its April debut, is gaining fast," writes the news source.

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