Charity Checkout Champions

When it comes to charitable donations, convenience stores rank high among retailers that participate in point-of-sale campaigns.

June 03, 2013

NEW YORK – More than $358 million was raised in 2012 by an elite group of 63, million-dollar-plus charity checkout campaigns identified by Cause Marketing Forum. In aggregate, these large point-of-sale donation programs have raised more than $2.3 billion over three decades. 

The largest POS campaign of 2012 — nearly $42 million — was a 6-week Miracle Balloon Campaign by Walmart and Sam’s Club to benefit the Children’s Miracle Network Hospitals.

Convenience stores ranked among the top retailers that support POS charity campaigns, according to the report: Speedway has donated $50 million since 1991; Corner Stores has donated nearly $17 million to Children’s Miracle Network Hospitals since 1997; Circle K has donated $3 million to the American Red Cross since 2010; and Love’s Travel Stops Country Stores donated $1.4 million to the Children’s Miracle Network Hospitals in 2012.

“American companies are bonding with consumers, turning on employees and raising big bucks for worthy groups by requesting donations at the point of sale,” stated David Hessekiel, president of Cause Marketing Forum. “This study is the first to recognize the leading programs, to measure how much they raise and to share best practices that will help companies and causes produce even more successful point of sale fundraising campaigns in the future.”

The report indicates that the top beneficiaries of charitable donations in 2012 were children’s health charities. 

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