TWIN FALLS , ID - Industry loyalty program KickBack Points has launched a new mobile app for use on iPhones and iPads.The app allows consumers to enroll their KickBack card, check their KickBack Points balance or locate participating KickBack Points Program retailers.

"We are committed to remaining the industry leader for loyalty programs. We recognize that consumers are increasingly using smart phones to make their buying decisions so it's important we continue to evolve our program to meet customer expectations regarding simplicity and flexibility" said Pat Lewis, CEO of KickBack Points.

"It is encouraging to see KickBack continue to improve their program to meet the needs of consumers as well as our branded retailers" said Mike Krampf, brand value manager for Phillips 66. "Our consumers will immediately see their points balance after they shop at a participating Phillips 66- Conoco- or 76-branded location. With the mobile app, they will also have a convenient way to locate any of the 850 branded locations that have joined the KickBack Points Program," said Krampf.