WINSTON-SALEM, N.C. - Reynolds American Inc. (RAI) announced yesterday that reynoldsamerican.com has officially been transformed. The company added a "Transforming Tobacco" section to the website to inform and educate visitors about the company??s strategic framework.
"RAI??s transformation strategy is broad-based and comprehensive," said David Howard, senior director of external communications for RAI Services Co. "Transforming tobacco is a bold strategy that we believe will allow RAI to lead change in the tobacco industry both today and well into the future."
The new section focuses on RAI??s three key transformation pillars:
- Commercial Integrity
- Tobacco Harm Reduction
- Youth Tobacco Prevention
For more information on RAI??s transformation strategy, visit its new Transforming Tobacco section, at reynoldsamerican.com/transforming.