DALLAS – 7-Eleven announced earlier this week the
introduction of Breakfast Empanada Bites, miniature, crescent-shaped pastries
filled with eggs, cheese, bacon, smoked ham and sausage.
Priced at $1 for three at participating stores, the
Latin-inspired hot foods are designed to build on the success of Mini Tacos,
which the chain launched last year.
The breakfast snacks align well with several current food
trends, including the growth of breakfast and snacking occasions and the
popularity of Latin foods.
"Breakfast and snacking are both growth areas in the
food industry and strong day parts for 7-Eleven," said Kelly Buckley,
7-Eleven vice president of fresh food innovation. "Mornings are our
busiest time of day, and 7-Eleven is a destination for snacks and drinks all
day long. The Empanadas Bites meet a need for a hot, savory, high-protein
breakfast and a snack option. And, at a dollar for three, customers can get big
flavor on a budget."
Like the Mini Tacos, the Breakfast Empanada
Bites are heated in rapid-cook ovens and served hot. During test runs, they
ranked high for flavor, value and uniqueness. Three contain 10 grams of protein
and 230 calories.