TEMPLE, Texas  – CEFCO Convenience Stores opened its first Huddle House co-brand location at I-30 and Hwy 37 in Mt. Vernon, Texas, on May 22.

“We are very excited for our local and travel centric customers to stop by and visit this state of art Travel Center and Huddle House restaurant. We offer showers, travel lounge, great food, and over the road merchandise. Additionally for our Truck Customers we offer DEF and payment methods at the dispenser,” said Brett Giesick, CEFCO chief retail officer, in a press release

The Huddle House is located within CEFCO’s Travel Center prototype, reflecting CEFCO organization’s latest design for the next generation and offers a great shopping experience. It incorporates a number of innovative enhancements made possible by an open, fresh design with modern treatments and upgraded finishes.

“We believe that the enhancements built into this site reflect our core values of providing the best customer experience for every customer, every day,” said Giesick.

This new store is part of CEFCO’s stated growth strategy of adding up to 10 organic locations per year in addition to the 128 Food Fast and Taylor stores acquired since August of 2011.