GREENSBORO, NC - Gilbarco Veeder-Root announced this week the certification of Kickback Points with its generic loyalty interface for the Applause Media System.

According to Gilbarco, this is the first time an embedded digital forecourt media solution that personalizes advertising and promotions is available to convenience retailers.

The solution combines a personalized customer experience with targeted promotions based on consumer loyalty status and past purchase preferences, along with the couponing functionality of Applause. Kickback Points?? implementation of the Applause interface allows mutual customers to take advantage of this new technology to build loyalty and boost sales.

"Kickback Rewards is an industry leader, and we are pleased that they are the first certified Applause loyalty partner," said Chris Whitley, vice president of marketing for North America at Gilbarco Veeder-Root. "Whether their customers control their own forecourt media content with the Applause Media System or enjoy turnkey content management with Applause TV with Outcast, they will be able to take advantage of this powerful integration and stand out from the competition."

"We are excited to partner with Gilbarco to pioneer another industry first innovation," said Pat Lewis, CEO of Kickback Points. "This combined solution is a fully integrated, loyalty-based; in-dispenser forecourt media solution that dynamically personalizes advertising and promotions based on consumer loyalty status and past purchase preferences. It will not only enhance the value of our customer??s loyalty programs but will also allow them to expand and strengthen their forecourt marketing efforts."