Mars Offers New Web Site for Retailers

The creation and launch of Mars24seven.com is designed to provide convenience store operators with tools to help grow their candy offer.

May 21, 2010

HACKETTSTOWN, NJ - Mars Chocolate North America has launched a new Web site exclusively for convenience retailers ?" Mars24seven.com. The site is designed to serve as a resource center for convenience store operators to create, enhance and maintain a thriving candy aisle and to help drive overall store sales.

The site provides current information on new products and initiatives, links to individual Mars product Web sites and product information including specifications, commercials and images to assist in marketing efforts. To help drive impulse purchases, details for in-store displays, promotional calendars, sponsorship information and shopper marketing materials also are available.

Convenience retailers can also access category management information, the latest research in consumer shopping behavior, industry sales data by state, and best practices to maximize confectionery sales. Mars?? social media initiatives also are accessible via the site.

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