Gilbarco Passes 350 Million Secure EMV Transactions Mark | NACS Online – Media – News Archive
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Gilbarco Passes 350 Million Secure EMV Transactions Mark

Retailers continue to transition to EMV at a rapid pace.
May 19, 2017

​GREENSBORO, N.C. – Gilbarco Veeder-Root processed an estimated 350 million secure EMV transactions through March with its Passport point-of-sale (POS) EMV system, as fuel and convenience stores across the United States continue to migrate to the new chip-enabled POS software.

Gilbarco’s POS installed base is continuing to embrace EMV technology at a rapid rate. Approximately 8,000 locations have upgraded to EMV software, accounting for more than an estimated $2.5 billion in secure transactions. The transition from legacy magnetic-stripe technology to EMV technology has occurred across a broad range of Gilbarco’s customer base, from national chains to single-store operators, including regional retailers like Champlain Oil Company, which aggressively caters to its customer base.

Champlain Oil Company operates more than 40 corporate c-store locations in the northeastern United States under the Jiffy Mart brand. It also provides fuel and related services to many other fuel merchants in Vermont, New York and New Hampshire.

“We also want our customers to feel their transactions are safe when they shop at one of our locations,” said Bryan Cairns, Champlain vice president, in a press release. “The introduction of Passport EMV software early in the upgrade cycle allowed us to be a leader in secure chip payments for customers inside the store.

Mark Williams, Gilbarco’s vice president of marketing for North America, added that consumer expectations have really pushed retailers to focus on EMV. “We launched EMV software for our Passport point-of-sale system almost a year ago. Consumers are starting to expect EMV payment acceptance and leading retailers like Champlain Oil Company are listening and rapidly enabling EMV inside the store. Given growing consumer expectations around EMV, we expect to see EMV ‘turn on’ at the fuel dispenser rapidly as well when the software is available later this year. Retailers are anxious to retain their security-conscious customers, who understand that fraud will be highest at those sites that haven’t yet upgraded.”