ST. LOUIS, MO - Budweiser is asking adult men across the country to help save a cumulative one million gallons of water by not shaving between for at least a few days between now and World Environment Day (June 5).

The Grow One, Save a Million campaign is part of the company??s ongoing commitment to water conservation. It combines the company??s Facebook page and seeks commitments from participants that range from a few days to multiple weeks.

"Water is a key ingredient in the brewing of Budweiser and all our beers, which is why water conservation is a priority both inside and outside our breweries," said Kathy Casso, vice president of corporate social responsibility at Anheuser-Busch. "In the past three years alone, our 12 U.S. breweries have reduced water use by 34 percent. Additionally, our employees and their families take action by volunteering to participate in local river cleanup projects in communities across the country."

"Every gallon of water that we save makes a difference to our communities, so when thousands of people get together for one common cause, great things can happen," said Chad Pregracke, founder of Living Lands & Waters, a not-for-profit organization dedicated to cleaning up and preserving our nation??s rivers. "By pledging to skip shaving and 'grow one,' guys can literally wear their commitment to conserving our most valuable natural resource."

As part of its annual recognition of World Environment Day, Anheuser-Busch will donate $150,000 to River Network to help support conservation projects in the company??s 12 U.S. brewery cities.