California Pizza Opens First QSR-Type Outlet

Casual dining restaurant chain launches its first travel plaza outlet in Philadelphia.

May 18, 2010

LONDON - California Pizza Kitchen has opened the chain's first travel plaza outlet, at the King of Prussia Service Plaza in Philadelphia, Food Business Review reports.

In cooperation with its partner, HMSHost, CPK opened the new 1,000 square foot restaurant along the Pennsylvania Turnpike (I-276), just adjacent to the Pennsylvania Welcome Center. Its menu will allow visitors to order from a selection of CPK pizzas, pastas, soups, salads and paninis.

"We have a great partnership with HMSHost and have enjoyed working with them to successfully bring CPK restaurants to numerous airports across the country," said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. "We look forward to further expanding the CPK brand into this new arena of travel plazas as an additional avenue to provide our great food to guests in a convenient way."

California Pizza Kitchen operates 254 restaurants, of which 204 are company-owned. The remainder operate under franchise or license agreements.

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