MOUNT ARLINGTON, N.J. – M&M’s is hoping to inspire consumers at retail and in the kitchen, as Mars Retail Group introduces a new cookbook, the M&M’s Fun Stuff Cookbook, and bakeware:

“Retailers are looking for strategic ways to increase sales, and we know that a display incorporating M&M’s brand candies and licensed merchandise will boost sales while adding excitement to the aisle,” said John Capizzi, general manager of licensing for Mars Retail Group, in a press release. “We’re blending the colorful fun of the M&M’s brand with consumers’ desire to experiment in the kitchen.” 

The M&M’S Fun Stuff Cookbook is a collection of more than 75 ideas for afternoon snacks, family fun and parties. Mars Retail Group says that the 128-page book is an ideal impulse ring at the cash register and one that will help retailers drive M&M’s brand candies sales throughout the year.

A new bakeware collection featuring the M&M’s characters includes a melamine bowl, cookie cutters, spatula, flipper, measuring spoons, measuring cups, aprons and oven mitts. All products are created exclusively for Mars and make baking fun.