Nutrisystem Expands Into Retail

Nutrisystem Everyday products will be sold at Kroger, which marks the beginning of the company's growth plans into more retail channels.

May 17, 2012

FORT WASHINGTON, Pa. - Nutrisystem announced earlier this week that its Nutrisystem Everyday product line, which includes bars, smoothies, bakery and breakfast items, would be carried at Kroger grocery stores.

"The expansion into the retail channel is a natural progression given our strong consumer brand and reputation within the weight loss industry," said Dianne Jacobs, senior vice president and general manager of Nutrisystem Everyday. "We are very excited to debut our Nutrisystem Everyday products with Kroger. Our goal is to have broad distribution within all retail channels and with retailers who share our mission of bringing additional health and wellness options to consumers."

Jacobs said Nutrisystem??s goal is to be distributed in retail outlets nationwide by 2013 and that the company has received "an enthusiastic response from the retail community."

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